Strategy

Narrative War

For the first time in 50 Years, Israel is nor the aggressor but a victim.

Identify Target Audience

We can break it down to three audiences:
1. Pro Human Rights
2. Pro Palestinian
3. Anti Israel

Persuasion Requires Focus

We believe that the single focus should always stay
Bring back the hostages.
Kidnappers are bad, and hostages are good. We will never loose leverage on it.

Know Your Audience

Everyone's social media feed is different. Who are we trying to reach? We need to focus on one single message and practice repetition.

Change the Conversation

We need an alternative narrative. Always circle back the focus to it.
The only narrative we have left are the hostages. In a normal world, it's common and seen in every movie and therefore even if good people die along the way we can live with it.

Inefficient Hasbara

Despite thousands of people prepared to fight the hasbara front, it's still not working, there is a reason!

Be Proactive and Not Reactive in Hasbaraa

How do we deal with all the anti-Israel comments and people that are misinformed? Spreading fake news or distorting the facts.